Rover's recovery plan - John Sanders reveals how MG Rover is rebuilding its image as a stylish British brand following its messy divorce from BMW
Year of publication: |
2001
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Authors: | Sanders, John |
Published in: |
Marketing : monthly magazine of the Institute of Marketing. - London, ISSN 0025-3650, ZDB-ID 4142858. - 2001 (05.07.), p. 20-23
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