Rules all the way down : consumer behaviour from the standpoint of the "ONE behavioural" research programme
Year of publication: |
2023
|
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Authors: | Earl, Peter E. |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 3, p. 531-546
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Subject: | Konsumentenverhalten | Consumer behaviour |
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