Rural marketing, media planning and consumer protection
by Meenu Agrawal (Principal and Head, Department of Economics, Ginni Devi Modi Girls (Post-graduate) College, Modinagar)
| Year of publication: |
2016
|
|---|---|
| Authors: | Agrawal, Meenu |
| Publisher: |
New Delhi, India : New Century Publications |
| Subject: | Ländlicher Raum | Rural area | Konsumentenverhalten | Consumer behaviour | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Verbraucherschutz | Consumer protection | Indien | India |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 172 Seiten 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (pages 159-165) and index |
| ISBN: | 978-81-7708-427-6 ; 81-7708-427-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011617223