SafeCX : a framework for safe customer experience in omnichannel retailing
Syed Mahmudur Rahman, Jamie Carlson and Noman H. Chowdhury
| Year of publication: |
2022
|
|---|---|
| Authors: | Rahman, Syed Mahmudur ; Carlson, Jamie ; Chowdhury, Noman H. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 4, p. 499-529
|
| Subject: | Customer experience | Omnichannel | Retail | Safety | Security | Servicescape | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-04-2021-0114 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407558