Safety first? : the role of emotion in safety product betrayal aversion
Year of publication: |
2011
|
---|---|
Authors: | Gershoff, Andrew D. ; Koehler, Jonathan J. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 1, p. 140-150
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktsicherheit | Product safety | Risikopräferenz | Risk attitude | USA | United States |
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