Saheli: the zero-side-effect pill-marketing of oral contraceptives in the context of sexual education to create socially responsible consumers
Year of publication: |
2022
|
---|---|
Authors: | Binani, Neharika ; Singh, Anshika ; Jain, Palakh |
Published in: |
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science. - Boca Raton, FL : Routledge, ISBN 978-1-000-40802-7. - 2022, p. 621-646
|
Subject: | Sexualität | Sexuality | Verhütungsmittel | Contraceptive | Bildungsverhalten | Educational behaviour | Konsumentenverhalten | Consumer behaviour | Verantwortung | Responsibility | Indien | India |
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