Sainsbury’s Egyptian misadventure
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The case highlights the multiplicity of issues which a company faces when it “goes global”. The case-study firm’s international expansion efforts failed despite previous success in expanding internationally. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Year of publication: |
2015
|
---|---|
Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 31.2015, 3, p. 4-6
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Egypt | Joint ventures | Supermarkets | Emerging markets | Competition | International strategy |
Saved in:
Online Resource
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