Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Manfred Schwaiger; Marko Sarstedt; Charles R. Taylor
| Year of publication: |
2010
|
|---|---|
| Authors: | Schwaiger, Manfred ; Sarstedt, Marko ; Taylor, Charles Raymond |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 1, p. 77-90
|
| Subject: | Sponsoring | Sponsorship | Veranstaltung | Event | Kultursektor | Cultural sector | Firmenimage | Corporate reputation | Werbewirkung | Advertising effects | Multinationales Unternehmen | Transnational corporation | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003971437