Sales activity systematization and performance: differences between product and service firms
Year of publication: |
2013
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Authors: | Parvinen, Petri ; Aspara, Jaakko ; Kajalo, Sami ; Hietanen, Joel |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 28.2013, 6 (26.7.), p. 494-505
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