Sales and marketing integration : applying the theoretical lens of the resource-based view
Year of publication: |
2012
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Authors: | Madhani, Pankaj M. |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 6.2012, 3/4, p. 292-322
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Subject: | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Kundenwert | Customer value | Performance-Messung | Performance measurement | Unternehmenskultur | Corporate culture |
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