Sales and marketing resistance to key account management implementation : an ethnographic investigation
Year of publication: |
2014
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Authors: | Pressey, Andrew D. ; Gilchrist, Alan J. P. ; Lenney, Peter |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 7, p. 1157-1171
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Subject: | Key Account Management implementation and effectiveness | Resistance | Ethnography | Rechnungswesen | Accounting | Ethnologie | Ethnology | USA | United States | Kulturelle Identität | Cultural identity | Key-Account-Management | Key account management |
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