Sales and strategic marketing practices in the pharmaceutical industry : doctors as customers and their decisions
Year of publication: |
2013
|
---|---|
Authors: | Scott, Peter ; McIntosh-Scott, Annette Elizabeth ; Stokes, Peter |
Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 7.2013, 1, p. 37-51
|
Subject: | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Pharmaindustrie | Pharmaceutical industry | Ärzte | Physicians | Großbritannien | United Kingdom |
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