Sales Buy-In of Marketing Strategies: Exploration of its Nuances, Antecedents, and Contextual Conditions
| Year of publication: |
2009
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|---|---|
| Authors: | Malshe, Avinash ; Sohi, Ravipreet |
| Published in: |
The journal of personal selling & sales management. - Hartland, Wis : Pi Sigma Epsilon, ISSN 0885-3134, ZDB-ID 9011523. - Vol. 29.2009, 3, p. 207-226
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