Sales communication competence in international B2B solution selling
Year of publication: |
2019
|
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Authors: | Koponen, Jonna ; Julkunen, Saara ; Asai, Akiko |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 82.2019, p. 238-252
|
Subject: | B2B solution selling | Communication competence | Personal selling skills | Relationship selling | Sales communication competence | Verkauf | Selling | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Kommunikation | Communication | Interne Kommunikation | Internal communication | Lieferantenmanagement | Supplier relationship management | Künstliche Intelligenz | Artificial intelligence | Kompetenz | Competence | Marketingmanagement | Marketing management | Qualifikation | Occupational qualification |
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