Sales drops from closing shops : assessing the impact of store outlet closures on retail chain revenue
Year of publication: |
2010
|
---|---|
Authors: | Haans, Hans ; Gijsbrechts, Els |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 6, p. 1025-1040
|
Subject: | Einzelhandel | Retail trade | Insolvenz | Insolvency | Konsumentenverhalten | Consumer behaviour | Verdrängungswettbewerb | Predatory pricing |
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