Sales force automation usage, effectiveness, and cost‐benefit in Germany, England and the United States
Year of publication: |
2000
|
---|---|
Authors: | Engle, Robert L. ; Barnes, Michael L. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 15.2000, 4, p. 216-241
|
Publisher: |
MCB UP Ltd |
Subject: | Salesforce | Information technology | Business‐to‐business marketing | Pharmaceutical industry | International marketing |
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