Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Carsten Baumgarth; Lars Binckebanck
| Year of publication: |
2011
|
|---|---|
| Authors: | Baumgarth, Carsten ; Binckebanck, Lars |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 6, p. 487-498
|
| Subject: | Schätzung | Estimation | Markenführung | Brand management | Markenimage | Brand image | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010217469