Sales forecasting with conjoint analysis by addressing its key assumptions with sequential game theory and macro-flow modeling
Year of publication: |
2007
|
---|---|
Authors: | Whitlark, David B. ; Smith, Scott M. |
Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-71403-0. - 2007, p. 363-370
|
Subject: | Absatz | Sales | Prognoseverfahren | Forecasting model | Conjoint-Analyse | Conjoint analysis | Extensives Spiel | Extensive form game |
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