Sales management of the chain retail establishments
Year of publication: |
2021
|
---|---|
Authors: | Zolotukhina, Elena B. ; Bakharev, Volodymyr V. ; Kapustina, Irina V. ; Novikov, Sergey V. ; Lygina, Nina I. |
Published in: |
International journal of business policy and economics. - New Delhi : Serials Publ., ISSN 0973-5801, ZDB-ID 2548332-8. - Vol. 14.2021, 1, p. 1-9
|
Subject: | Sales | marketing mix | promotion policy | sales channels | direct marketing | customer | public opinion | sales stages | modules | product line breadth | product line depth | product line pricing | Verkauf | Selling | Marketingmanagement | Marketing management | Fertigungsprogramm | Master production schedule | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Verkaufsförderung | Sales promotion | Direktmarketing | Direct marketing | Verkaufspersonal | Salespeople | Produktmanagement | Product management |
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