Sales promotion design : [a collection of award winning campaigns]
Year of publication: |
1990
|
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Other Persons: | Konikow, Robert B. (contributor) |
Publisher: |
Glen Cove, NY : PBC Internat. |
Subject: | Werbekampagne | Sales-promotion | Fallstudiensammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Spots als Basis für Sonderwerbeformen
Hohenberger, Hermann, (2003)
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Was braucht eine gute Promotion?
Stiller, Dirk, (2003)
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A strategic perspective on sales promotions
Gelb, Betsy D., (2009)
- More ...
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Point of purchase design : the graphics of merchandise display
Konikow, Robert B.,
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Konikow, Robert B., (1989)
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Exhibit design : the graphics of trade show communication
Konikow, Robert B.,
- More ...