Sales promotion : how to create, implement and integrate campaigns that really work
Julian Cummins & Roddy Mullin
| Year of publication: |
2002 ; 3. ed.
|
|---|---|
| Authors: | Cummins, Julian ; Mullin, Roddy |
| Publisher: |
London : Kogan Page |
| Subject: | Sales-promotion | Ratgeber |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 256 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-3864-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004731778