Sales promotion in the supermarket industry : a four country case comparison
Year of publication: |
2012
|
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Authors: | McNeill, Lisa S. |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 22.2012, 3, p. 243-260
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management | Handelsmarketing | Retail marketing | Handelsforschung | Retail research | China | Singapur | Singapore | Malaysia | Neuseeland | New Zealand |
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