Sales promotion in the supermarket industry: a four country case comparison
Year of publication: |
2012
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Authors: | McNeill, Lisa S. |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 22.2012, 3 (1.7.), p. 243-261
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Saved in:
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