SALES STRATEGY - Know Thy Enemy - In this weak economy, when dollars are scarce and competition is fierce, knowledge about customers' needs and rivals' strategies can mean the difference between a closed deal and a colossal mistake.
Year of publication: |
2003
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Authors: | Neuborne, Ellen |
Published in: |
Sales & marketing management. - New York, NY : Sales & Marketing Management, ISSN 0163-7517, ZDB-ID 1995327. - Vol. 155.2003, 1, p. 28
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