SALES STRATEGY - What's in a Name? Have you ever gone into a corporate boardroom and met an Ambassador Plenipotentiary? Or a confident, well-versed seller whose company gives him no title at all? While it may seem a little hokey at first glance, these companies swear their highly creative job titles give them distinct advantages.
| Year of publication: |
2006
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| Authors: | Taylor, Chris |
| Published in: |
Sales & marketing management. - New York, NY : Sales & Marketing Management, ISSN 0163-7517, ZDB-ID 1995327. - Vol. 158.2006, 1, p. 31
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