Sales Transformation – Quo Vadis, B2B Sales?
After almost two years of the COVID-19 pandemic, general opinion holds that it has boosted digitalization and turned sales upside down. This article explores whether this is true – and what it means for the future of B2B sales.
Year of publication: |
2023
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---|---|
Authors: | Schmäh, Marco ; Kern, Manuel ; Götz, Oliver |
Published in: |
Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 40.2023, 2, p. 64-70
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Publisher: |
St.Gallen : Thexis Verlag |
Saved in:
freely available
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