Salesperson-brand relationship : main dimensions and impact within the context of private brand retailing
Year of publication: |
December 2015
|
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Authors: | Michel, Géraldine ; Merk, Michaela ; Eroglu, Sevgin |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 35.2015, 4, p. 314-333
|
Subject: | salesperson management | brand relationships | private brands | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Privatisierung | Privatization |
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