Salesperson competitive intelligence and performance : the role of product knowledge and sales force automation usage
Year of publication: |
2014
|
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Authors: | Mariadoss, Babu John ; Milewicz, Chad ; Lee, Sangwon ; Sahaym, Arvin |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 1, p. 136-145
|
Subject: | Salesperson product knowledge | Competitive intelligence behaviors | Performance | Sales force automation | Verkaufspersonal | Salespeople | Außendienst | Field sales force | Wissensmanagement | Knowledge management | Wettbewerbsanalyse | Competitive analysis |
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