Salesperson profitability in relationship marketing
Year of publication: |
2014
|
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Authors: | Echchakoui, Said |
Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 9.2014, 3, p. 306-323
|
Subject: | Marketing | Decision making | Modeling | Firm value | Customer retention | Customer lifetime value | Salesperson profitability | Relationship marketing theory | Transaction cost economics (TCE) theory | Beziehungsmarketing | Relationship marketing | Transaktionskosten | Transaction costs | Kundenwert | Customer value | Verkaufspersonal | Salespeople | Rentabilität | Profitability | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Unternehmenswert |
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