Salesperson rapport : a literature review and research agenda for an evolving digital sales process
Valerie Good, Stephanie M. Mangus and Ellen Bolman Pullins
| Year of publication: |
2023
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|---|---|
| Authors: | Good, Valerie ; Mangus, Stephanie M. ; Pullins, Ellen |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 43.2023, 4, p. 245-269
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| Subject: | buyer-seller relationship building | personal connection | rapport | sales process | salesperson rapport-building | systematic literature review | virtual digital interaction | Verkaufspersonal | Salespeople | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Digitalisierung | Digitization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2023.2236483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447830