Salespersons' empathy as a missing link in the customer orientation-loyalty chain : an investigation of drivers and age differences as a contingency
Gisela I. Gerlach, Kai Rödiger, Ruth Maria Stock and Nicolas A. Zacharias
| Year of publication: |
September 2016
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| Authors: | Gerlach, Gisela I. ; Rödiger, Kai ; Stock-Homburg, Ruth ; Zacharias, Nicolas A. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 36.2016, 3, p. 221-239
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| Subject: | customer-oriented attitude | customer-oriented behavior | age differences | salespersons' empathy | salespersons' climate perceptions | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Emotion | Altersgruppe | Age group | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2016.1205446 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565540