Salience and health campaigns
Markus Dertwinkel-Kalt
| Year of publication: |
2016
|
|---|---|
| Authors: | Dertwinkel-Kalt, Markus |
| Published in: |
Forum for health economics & policy : an evolving collection of symposia on important health care issues. - Berlin : De Gruyter, ISSN 1558-9544, ZDB-ID 2233218-2. - Vol. 19.2016, 1, p. 1-22
|
| Subject: | comparative advertisement | health policy | information campaign | salience | Gesundheitspolitik | Health policy | Vergleichende Werbung | Comparative advertising | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/fhep-2014-0019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537306