Sam's Cake Factory : a delectable journey of a woman entrepreneur
Soha Zulfiqar, Kanza Sohail, M. Shahid Qureshi
Year of publication: |
September 2016
|
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Authors: | Zulfiqar, Soha ; Sohail, Kanza ; Qureshi, M. Shahid |
Published in: |
Asian journal of management cases : AJMC. - Los Angeles, Calif. [u.a.] : Sage, ISSN 0972-8201, ZDB-ID 2211955-3. - Vol. 13.2016, 2, p. 67-81
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Subject: | Entrepreneur | women entrepreneurship | entrepreneurial skills | entrepreneurial management | opportunity recognition | effectuation theory of entrepreneurship | strategic growth options | creativity | bootstrapping | entrepreneurial marketing | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs | Kreativität | Creativity | Frauen | Women | Innovationsmanagement | Innovation management | Management | Selbstständige | Self-employed | Strategisches Management | Strategic management | Qualifikation | Occupational qualification | Erfolgsfaktor | Success factor |
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