Same-day discounting’s effect on consumers’ evaluations of a hotel
Kwanglim Seo
| Year of publication: |
2019
|
|---|---|
| Authors: | Seo, Kwanglim |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 18.2019, 2, p. 107-111
|
| Subject: | Same-day discounting | Online reviews | Mobile booking | Brand | Class | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Markenimage | Brand image | Markenartikel | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-019-00186-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012056701