"Same, same-but different!" on consumers' use of corporate PR media in sports
Year of publication: |
July 2016
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Authors: | Burk, Verena ; Grimmer, Christoph G. ; Pawlowski, Tim |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 4, p. 353-368
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Subject: | public relations | media consumption | communication | sport consumer behavior | sport economics | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Profisport | Professional sports | Kommunikationsmedien | Communication media | Sport | Sports | Sportveranstaltung | Sport event | Sportökonomik | Sports economics | Mediennutzung | Media usage |
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