Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Glenna L. Read, Irene I. van Driel, Robert F. Potter
| Year of publication: |
April-June 2018
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| Authors: | Read, Glenna L. ; Driel, Irene I. van ; Potter, Robert F. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 2, p. 182-197
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| Subject: | Advertisement | Same-Sex | Couples | Implicit attitudes | Social Identity theory | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Persönlichkeitspsychologie | Personality psychology | Homosexualität | Homosexuality | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2018.1452653 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011876118