Sampling and pricing strategy under competition
Year of publication: |
October 2018
|
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Authors: | Wu, Lingli ; Deng, Shiming ; Jiang, Xuan |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 80.2018, p. 192-208
|
Subject: | Marketing | Consumer fit uncertainty | Fit-revealing strategy | Intensity of product competition | Decision sequence | Preismanagement | Pricing strategy | Wettbewerb | Competition | Theorie | Theory | Marketingmanagement | Marketing management | Entscheidung unter Unsicherheit | Decision under uncertainty | Konsumentenverhalten | Consumer behaviour |
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