Sampling in international advertising research
Louisa Ha
| Year of publication: |
2012
|
|---|---|
| Authors: | Ha, Louisa |
| Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 231-251
|
| Subject: | Internationales Marketing | International marketing | Wissenschaftliche Methode | Scientific method | Stichprobenerhebung | Sampling | Zeit | Time | Befragung | Interview | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513922