Sampling the universe : the growth, development and influence of market research in Britain since 1945
Colin McDonald and Stephen King ; ed. and introduced by John Goodyear
| Year of publication: |
1996
|
|---|---|
| Authors: | MacDonald, Colin ; King, Stephen |
| Other Persons: | Goodyear, John (contributor) |
| Institutions: | Market Research Society (contributor) |
| Publisher: |
Henley-on-Thames : NTC Publications in association with The Market Research Society |
| Subject: | Marktforschung | Market research | Geschichte | History | Großbritannien | United Kingdom |
| Extent: | IX, 294 S Ill. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-899314-51-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000643272