Sandisk : Growth Opportunities in Emerging Markets

Sandisk Corporation was a leading supplier of flash memory cards. However, the company was troubled by the cyclical nature of its flash business. With rising competition, the flash memory market was witnessing an increasing degree of commoditisation. In the emerging business scenario, Sandisk found new opportunities for growth in the MP3 player and cellular phone markets. This case provides the reader with a holistic understanding of the flash memory business, the prominent players therein, Sandisk''s business profile and its growth strategies