Satisfaction and zone of tolerance : the moderating roles of elaboration and loyalty programs
Li-Wei Wu; Chung-Yu Wang
| Year of publication: |
2012
|
|---|---|
| Authors: | Wu, Li wei ; Wang, Chung-yu |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 22.2012, 1, p. 38-57
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Fluggesellschaft | Airline | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009500701