Satisfaction Strength and Customer Loyalty
| Year of publication: |
2007
|
|---|---|
| Authors: | Chandrashekaran, Murali ; Rotte, Kristin ; Tax, Stephen S. ; Grewal, Rajdeep |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 1, p. 153-163
|