Saudi Cement Company : 'Survival is the Name of the Game in a Very Competitive Industry'

In 1961, Saudi Cement Company commenced its modest operation in the Kingdom of Saudi Arabia. This case provides an overview of how the company has evolved over a period of time. The case elaborates on the challenges faced by SCC. The case is designed to enable students to examine (1) the generic strategy of a company in the cement industry (2) an analysis of the external threats faced by a company (3) how a company can emerge successful in the face of numerous competition and environmental challenges. The case is aimed at undergraduate/ graduate students