Saudi consumers’ attitudes towards European, US and Japanese products and marketing practices
Year of publication: |
1997
|
---|---|
Authors: | Bhuian, Shahid N. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 31.1997, 7, p. 467-486
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer attitudes | Country of origin | Marketing | Product differentiation | Product quality | Saudi Arabia |
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