"Says who?!" : how the source of price information and affect influence perceived price (un)fairness
Margaret C. Campbell
| Year of publication: |
2007
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|---|---|
| Authors: | Campbell, Margaret C. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 2, p. 261-271
|
| Subject: | Preisbindung | Resale price maintenance | Preiswettbewerb | Price competition | Wahrnehmung | Perception | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003486922