Scalable inference of customer similarities from interactions data using dirichlet processes
Year of publication: |
2011
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Authors: | Braun, Michael ; Bonfrer, Andre |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 3, p. 513-531
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Subject: | Social Web | Social web | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | China |
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