Scaling the tail : managing profitable growth in emerging markets
Seung Ho Park; Gerardo R. Ungson and Andrew Cosgrove
| Year of publication: |
2015
|
|---|---|
| Authors: | Park, Seung Ho ; Ungson, Gerardo R. ; Cosgrove, Andrew |
| Publisher: |
New York, NY : Palgrave Pivot |
| Subject: | Konsumgüterindustrie | Consumer goods industry | Multinationales Unternehmen | Transnational corporation | Gewinn | Profit | Schwellenländer | Emerging economies |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 163 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-137-54353-0 ; 1-137-54353-1 ; 978-1-137-53858-1 ; 978-1-137-53859-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011385658