Scarcity-based price promotions : how effective are they in a revenue management environment?
Year of publication: |
2020
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Authors: | Noone, Breffni M. ; Lin, Michael S. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 44.2020, 6, p. 883-907
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Subject: | revenue management | price promotions | consumer competition | price uncertainty | booking lead-time | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy |
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