Scarcity tactics in marketing : a meta-analysis of product scarcity effects on consumer purchase intentions
Belinda Barton, Natalina Zlatevska, Harmen Oppewal
| Year of publication: |
2022
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|---|---|
| Authors: | Barton, Belinda ; Zlatevska, Natalina ; Oppewal, Harmen |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 4, p. 741-758
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| Subject: | Meta-analysis | Quantity restrictions | Scarcity | Time limits | Unavailability | Meta-Analyse | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.06.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535725