Scary health warnings can boost sales
Year of publication: |
2013
|
---|---|
Authors: | Carmon, Ziv ; Steinhart, Yael ; Trope, Yaacov |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 91.2013, 10, p. 30
|
Subject: | Investitionsrisiko | Investment risk | Frühwarnsystem | Early warning system | Welt | World | Risikomanagement | Risk management |
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